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The power of personalization in the age of AI | Mark Abraham

TED Talks Daily

Every weekday, TED Talks Daily brings you the latest talks in audio. Join host and journalist Elise Hu for thought-provoking ideas on every subject im...

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.

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